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|Title||:||The Shallows: What the Internet Is Doing to Our Brains|
|Publisher||:||W. W. Norton Company|
|Number of Pages||:||280|
|Category||:||Non fiction, Psychology, Science, Sociology, Internet, Education|
PDF, EPUB, MOBI, TXT, DOC The Shallows: What the Internet Is Doing to Our Brains Is Google making us stupid When Nicholas Carr posed that question in a celebrated i Atlantic Monthly i cover story he tapped into a well of anxiety about how the Internet is changing us He also crystallized one of the most important debates of our time As we enjoy the Net s bounties or are we sacrificing our ability to read and think deeply .
Now Carr expands his argument into the most compelling exploration of the Internet s intellectual and cultural consequences yet published As he describes how human thought has been shaped through the centuries by tools of the mind from the alphabet to maps to the printing press the clock and the computer Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel Our brains the historical and scientific evidence reveals change in response to our experiences The technologies we use to find store and share information can literally reroute our neural pathways .
Building on the insights of thinkers from Plato to McLuhan Carr makes a convincing case that every information technology carries an intellectual ethic a set of assumptions about the nature of knowledge and intelligence He explains how the printed book served to focus our attention promoting deep and creative thought In stark contrast the Internet encourages the rapid distracted sampling of small bits of information from many sources Its ethic is that of the industrialist an ethic of speed and efficiency of optimized production and consumption and now the Net is remaking us in its own image We are becoming ever more adept at scanning and skimming but what we are losing is our capacity for concentration contemplation and reflection .
Part intellectual history part popular science and part cultural criticism i The Shallows i sparkles with memorable vignettes Friedrich Nietzsche wrestling with a typewriter Sigmund Freud dissecting the brains of sea creatures Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive even as it plumbs profound questions about the state of our modern psyche This is a book that will forever alter the way we think about media and our minds