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Title:Pre-Suasion: A Revolutionary Way to Influence and Persuade
Format Type:Ebook
Author:Robert B. Cialdini
Publisher:Simon Schuster
ISBN:1501109790
ISBN 13:
Number of Pages:432
Category:Psychology, Business, Non fiction, Self help, Communication

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

PDF, EPUB, MOBI, TXT, DOC Pre-Suasion: A Revolutionary Way to Influence and Persuade The author of the legendary bestseller i Influence i social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn t lie in the message itself but in the key moment before that message is delivered .

What separates effective communicators from truly successful persuaders Using the same combination of rigorous scientific research and accessibility that made his i Influence i an iconic bestseller Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message This privileged moment for change prepares people to be receptive to a message before they experience it Optimal persuasion is achieved only through optimal i pre i suasion In other words to change minds a pre suader must also change states of mind .

His first solo work in over thirty years Cialdini s i Pre Suasion i draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader Altering a listener s attitudes beliefs or experiences isn t necessary says Cialdini all that s required is for a communicator to redirect the audience s focus of attention before a relevant action .

From studies on advertising imagery to treating opiate addiction from the annual letters of Berkshire Hathaway to the annals of history Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda He illustrates how the artful diversion of attention leads to successful pre suasion and gets your targeted audience primed and ready to say Yes

Teoria e pratica della persuasione: Capire la persuasione per esercitarla positivamente e difendersi dai manipolatori, Instant Influence: How to Get What You Want in Any Business Situation, Influence: The Psychology of Persuasion, Influence: Science and Practice: The Comic, Persuasão e Influência: Como Pequenas Mudanças Podem Gerar Grandes Resultados, Executive Briefing: The Power of Persuasion, Pre-Suasion: A Revolutionary Way to Influence and Persuade, Feeling Good about Saying No, The Small Big: Small Changes That Spark Big Influence, Die Psychologie des Überzeugens